Milos Maricic

Digital transformation for the Red Cross

Client

ICRC

Digital transformation for the Red Cross

The International Committee of the Red Cross (ICRC), renowned for its humanitarian efforts worldwide, identified the need for a digital overhaul to keep up with the evolving landscape of global aid. By adopting a data-driven approach and implementing Key Performance Indicators (KPIs), the project aimed to increase transparency, accountability, and effectiveness in the ICRC’s field operations, ultimately contributing to better aid delivery in crisis situations.

My Role

I was responsible for analyzing the existing processes and identifying areas that could benefit from digital innovation. I played a key role in integrating agile methodologies, tailored to the unique needs of humanitarian operations, ensuring a flexible yet structured approach to project management. Additionally, I devised data management standards and strategies, which were crucial for the organization to become more data-driven. Establishing relevant KPIs to measure the effectiveness of fieldwork was another critical aspect of my role, enabling the ICRC to monitor progress and outcomes more accurately and make informed decisions based on real-time data.

Results

The adoption of agile methodologies led to more adaptive and responsive project management, allowing for quicker adjustments in rapidly changing humanitarian contexts. The establishment of a data-driven culture within the organization significantly enhanced decision-making processes, with data analytics providing key insights for strategic planning. The implementation of KPIs brought about a new level of transparency and accountability in operations, enabling the ICRC to track the effectiveness of its interventions and allocate resources more efficiently. These changes resulted in enhanced coordination among teams, quicker response times in crises, and more measurable and impactful outcomes in field activities. These results impressed the donors, helping the organization grow its contributions consistently by close to 20% per year.